Joseph A Cote
Dr. Cote is professor of marketing at the Vancouver campus. He has also served as Business Program Director and Associate Dean of Academic Affairs at WSUV. He joined WSU in 1982, after receiving his BS (1977, Psychology and Industrial Administration) from Iowa State University, and his MS (1980, Marketing) and Ph.D. (1983, Business Administration) from the University of Arizona.
Professor Cote's research interests are quite broad, covering any topic that addresses improving marketing theory and practice through the examination of underlying assumptions, inclusion of new variables, and improvement of construct measures. His research appears in Journal of Marketing, Marketing Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Applied Psychology, Journal of International Business Studies, Marketing Letters, Journal of Management, and numerous other journals and proceedings. He serves on several editorial review boards and has won 5 reviewer awards. His current primary research interest is the application of stakeholder theory. A copy of his presentation, "Moving Beyond a Shareholder Focus: Using Corporate Social Responsibility to Create Long-Term Competitive Advantage," is available at: Powerpoint slide and Video.
Dr. Cote’s primary teaching interest is marketing strategy, but has taught numerous topics at doctoral, masters and undergraduate levels, receiving teaching awards at both the undergraduate and graduate levels. He has also taught in executive development programs and has overseas teaching and research experience (Yemen Arab Republic, Jordan, Thailand, Viet Nam, and Singapore; including a one-year visiting professor appointment at the National University of Singapore).
As Associate Dean for Academic Affairs he administered the growth of the WSU - Vancouver campus from 25 to over 50 faculty in a two-year period. In the process he developed mission statements, program evaluation criteria, a new organizational structure for the campus (including job descriptions), teaching portfolio guidelines, programs to support faculty research, basic policies and procedures, as well as carrying out standard administrative duties. As business program coordinator he oversaw extensive growth (from 4 faculty originally to 12 faculty currently), program development (1 new graduate degree, 1 new undergraduate degree, 5 undergraduate majors, and certificate programs) initiated fundamental curricular revisions, established an advisory board, and solicited extramural funding.
Courses
| Course ID | Title | Meeting Time | Location | Semester | Syllabus |
|---|---|---|---|---|---|
| BA 520 | Resources, Stakeholders, and Competitive Advantage | ||||
| Mktg 506 | Marketing Management and Administrative Policy |
Research
Dr. Cote's expertise is marketing management, and consumer behavior. His research covers a broad range of topics including:
- market analysis for new product introduction
- how stakeholder contribute to competitive advantage
- logo and typeface design
- sales influence tactics
- measurement design and assessment, collinearity, and statistical methods
Recent Publications
Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Janakiraman Moorthy, B. Ramaseshan, and Bernd H. Schmitt (2009), “Cross-National Logo Evaluation Analysis: An Individual-Level Approach,” Marketing Science, 28 (5), 968-985. (listed on SSRN's Top Ten download list for AEM: Model Evaluation & Selection (Topic) September 11, 2008 to November 10, 2008).
Siew Meng Leong, Joseph A. Cote, Swee Hoon Ang, Kwon Jung, Ah Keng Kau, Soo Jiuan Tan, Chanthika Pornpitakpa, (2008), “Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences,” Journal of International Business Studies, 39 (6), 996–1009.
Pamela W. Henderson, Joan L. Giese, and Joseph A. Cote, (2004) “Impression Management Using Typeface Design,” Journal of Marketing, 68 (4), 60-72.
Rajdeep Grewal, Joseph A. Cote, and Hans Baumgartner, (2004) "Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing" Marketing Science, 23 (4), 519-529.
Pamela W. Henderson and Joseph A. Cote (1998), "Guidelines for Selecting or Modifying Logos," Journal of Marketing, 62 (April), 14-30. (Abstracted in, Harvard Business Review, March-April 1998, p 17; reported in the Wall Street Journal and other media).
Johnson, Jean L., Tomoaki Sakano, Joseph A. Cote, and Naoto Onzo (1993), "The Exercise of Interfirm Power and Its Repercussions in U.S. - Japanese Channel Relationships," Journal of Marketing, 57 (April), 1-10.
Cote, Joseph A., Siew Meng Leong, and Jane M. Cote (1991), "Assessing the Influence of Journal of Consumer Research: A Citation Analysis," Journal of Consumer Research, 18 (December), 402-10.
Larry J. Williams, Joseph A. Cote and M. Ronald Buckley (1989), "Lack of Method Variance in Self-Reported Affect and Perceptions at Work: Reality or Artifact?" Journal of Applied Psychology, 74 (3), 462-8.
Cote, Joseph A. and M. Ronald Buckley (1988), "Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation," Journal of Consumer Research, 14 (March), 579-82.
Cote, Joseph A. and M. Ronald Buckley (1987), "Estimating Trait, Method, and Error Variance: Generalizing Across Seventy Construct Validation Studies," Journal of Marketing Research, 26 (August), 315-9.
Cote, Joseph A., James McCullough, and Michael Reilly (1985), "Effects of Unexpected Situations on Behavior-Intention Differences: A Garbology Analysis," Journal of Consumer Research, 12 (September), 188-94.
Education
- Ph.D., Business Administration, University of Arizona, 1983
- M.S., Marketing, University of Arizona, 1980
- B.S., Psychology and B.S., Industrial Administration, Iowa State University, 1977