U. N. Umesh

in
Professor of Marketing
Departments:
umesh@vancouver.wsu.edu
Phone: (360) 546-9760
Fax: (360) 546-9037
Located in Classroom (VCLS) 308S
Office Hours: Tuesday/Thursday 2:15-3:15 PM
Support Staff: Danette Knowlton

Courses

Course ID Title Meeting Time Location Semester Syllabus
MKTG 360 Marketing Tu,Th 10:25-11:50 AM Fall 2010
MGTOp 215 Business Statistics Tu,Th 3:15-5:30 PM Fall 2010

Research

Entrepreneurship; Biases in Decision-Making; Internet and E-Commerce; Quantitative Marketing Models; Statistical Models. 

Graduate Students

Monte Shaffer, Ph.D. student in Marketing (Chair of his Ph.D. Committee in Pullman)

Recent Publications

  Wallace, David, Jean Johnson and U. N. Umesh (2009), “Multi-Channels Strategy Implementation: The Role of Channel Alignment Capabilities,” Decision Sciences, Vol. 40, Number 4(November), 869-900. 

 

Salimath, Manjula S., John Cullen, and U. N. Umesh (2008), “Outsourcing and Performance in Entrepreneurial Firms:  Contingent Relationships with Entrepreneurial Configurations” Decision Sciences, Vol. 39, Number 3(August), 359-381.  The paper won “Best Article of the Year Finalist” at Decision Sciences and was in the running to win the Paper of the Year in Decision Sciences for 2008.  

 

U. N. Umesh, Len Jessup and Minh Huynh (2007), "Current Issues Faced By Technology Entrepreneurs,"  Communications of the ACM, Vol. 50, No. 10 (October), 60-66  

 

Krieger, Abba, Paul Green and U. N. Umesh (1998) “Effect of Level of Disaggregation on Conjoint Cross Validations:  Some Comparative Findings." Decision Sciences, Vol. 29, No. 4(Fall), 1047-58. 

 

  Mishra, Sanjay, U.N. Umesh and Donald E. Stem (1993), "Antecedents of the Attraction Effect," Journal of Marketing Research, Vol. 30 (August), 331-349.

 

 

Education

  • Ph.D. in Business Administration (Marketing), University of Washington
  • MBA (Marketing/Operations Management), University of Rochester
  • MS (Operations Research), University of Rochester
  • B-Tech (Mechanical Engineering), IIT Madras